Gain: AIGA Journal of Business and Design

Gain: AIGA Journal of Business and Design is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.

1—6 of 30 articles

From Gain

The Art of Discovering: An Interview with Scott Berkun
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by Liz Danzico
Apr 18, 2008(2)
Why do myths of sudden genius endure in light of true, hard-earned innovation? Danzico gets a revelation from author Scott Berkun.

From Gain

Sound Value: Creating an Audio Identity for Cisco
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by Noel Franus
Mar 21, 2008(2)
What does a brand sound like? Franus explains how that question got answered for Cisco’s TelePresence.

From Gain

Speak, Machine, Speak!
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by Grant McCracken
Mar 03, 2008(9)
What is it about the accidental rumble and thud from a vending machine that so delights? McCracken celebrates this favorite “found sound.”

From Gain

Design Meets Research
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by Debbie Millman & Mike Bainbridge
Feb 22, 2008(6)
How do you test the effectiveness of design? Millman and Bainbridge explain how to conduct design research that will inspire creativity.

From Gain

Letter from the editor
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by Debbie Millman
Feb 22, 2008(2)
Welcome to the reinvigoration of Gain: AIGA Journal of Business and Design, under the direction of Debbie Millman.

From Gain

Why a Project Manager?
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by Emily Carr
Oct 19, 2007(33)
What does a project manager do, and does your design firm need one? Carr rises to the challenge, takes ownership of the issue and delivers some solutions.